![]() ![]() The task to educate people should be assigned to mass media and the government, local communities and every citizen who knows about the negative impact of fast food on every American. Today, fast food restaurants are popular in almost every country in the world being a part of the economy and food sector (Schlosser, 2002, 7). For instance, in 1970 consumers spent about $6 billion on fast food and in 2000 this sum exceeded $110 billion. ![]() Schlosser explains that as a commodity, fast food means chains of restaurants and bars. So, for many people, fast food culture in its various manifestations is very often seen as an arena for displays of mundane agency in subverting dominant flows of meaning. Only certain artifacts and practices are allowed into the cultural canon of fast food. Schlosser shows that “real culture” is used in a highly prescriptive and selective sense within mass cultural arguments. He speaks about fast food as both “a commodity and metaphor” which helps him to analyze and reveal the nature of this phenomenon. The author argues that the image of fast food culture is replaced by a version of the social culture that is constituted by a process of ongoing struggle to comprehend and live through a world in which everything solid is melting into the air. ![]() Schlosser singles out the main characteristics of fast food, its history and its advantages. ![]() Schlosser describes his understanding and perception of fast food culture and its impact on the world. ![]()
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